Helping a Coach Stand Out Through Intentional Brand Photography

Sarah Rush decided to invest in a brand photoshoot after seeing one of my LinkedIn posts.

Sarah is passionate about people and their potential. She started her coaching career by coaching students and staff at a large FE College, then leading a management training and coaching programme in an HR role.

As an experienced coaching professional, she was ready to launch her website and needed on-brand images that reflected who she is, what she specialises in, and the experience she wanted her clients to have.

Before the shoot, we spent time exploring Sarah's brand, her values, and the types of clients she wanted to attract. Together, we planned a collection of images that would feel authentic, approachable, and professional—capturing both her warmth and her expertise.

On the day of the shoot, we created a relaxed environment that allowed Sarah's personality to shine through. We carefully chose a location for the shoot that matched Sarah’s brand. We wanted to show natural interactions, giving her a versatile library of images to use across her new website and the LinkedIn profile.

The result was a cohesive gallery of brand photography that tells Sarah's story with confidence and consistency. Rather than relying on generic stock images or outdated headshots, she now has professional photographs that showcase the real person behind her business, helping potential clients connect with her before they've even had their first conversation.

With her new website launched and her personal brand presented consistently across every touchpoint, Sarah has a strong visual identity that supports her business as it continues to grow.