I work with small businesses or solopreneurs who often don't have an established online brand presence or want to rebrand. Their visual branding needs to better reflect what they do.
For example, Dolce Edit, a personal styling and Italian clothing brand operating in the UK, wanted to create a stronger personal brand presence online, where first impressions matter as much as they do behind the screen.
The goal was to attract more eyes on social media, and have on-brand images to market the brand more effectively during face-to-face sales events where first impressions matter!
After discussing the business needs and goals, our approach was to capture a variety of images reflecting the brand personality and the vibe.
The approach was to blend authentic with strategic on-brand visuals.
Dolce Edit increased her online confidence, and the images helped to communicate a consistent and professional message.
